NEWS
17th July 2025
The competition authorities have approved the sale of Elfa Distrelec’s sales operations to Boreo Plc – Elfa Distrelec to join YE RS starting from 1 August 2025
We announced on 1 April 2025 that our parent company, Boreo Plc, had signed an agreement to acquire Elfa Distrelec’s sales operations in Finland, Estonia, Latvia, and Lithuania from RS Group plc, and that we are forming a new company, “YE RS,” combining YE International’s RS business with the acquired Elfa Distrelec business. We are pleased to inform you that the transaction has been approved by both the Finnish and Estonian competition authorities and will therefore be completed on 1 August 2025.
This means that as of 1 August 2025, we will serve customers of both Elfa Distrelec and YE International’s RS business under the new company and the YE RS brand.
YE RS is the authorized RS distributor in Finland and the Baltic countries and offers over 800,000 products from 2,500 trusted suppliers. With this newly combined business, we will be able to provide our customers with a significantly broader product range, improved customer experience, more efficient operations, and additional value-added services.
To ensure a smooth transition, here are the key points of what will remain the same and what will change:
What stays the same:
- The same RS online store (lt.rsdelivers.com) will continue to serve you
- YE International’s RS sales team and members of Elfa Distrelec’s sales teams will transfer to YE RS, so phone numbers and familiar contacts will remain the same
- YE International will continue to serve you with its current services and selection (excluding RS products) under its existing business ID
What changes:
- Starting from 1 August, 2025, RS product purchases should be directed to the new company YE RS Solutions UAB.
- We kindly ask you to open a new supplier account to your purchasing system using company details of YE RS Solutions UAB: Company name: YE RS Solutions UAB. Registration number: 307168808. VAT number: LT307168808. Company address: Eišiškių pl. 36, LT-02184 Vilnius
- Email addresses will change to the format: forename.surname@rsdelivers.lt.
- Invoices related to RS products will be issued by YE RS Solutions UAB. Open and back orders from YE International will be delivered and invoiced by YE International UAB.
We are committed to making this transition as smooth and effortless as possible. If you have any questions or need assistance updating supplier information, please feel free to contact your usual sales representative.
7th April 2025
Boreo acquires Elfa Distrelec sales activities in Finland and the Baltics
Boreo Plc acquires Elfa Distrelec sales activities in Finland and the Baltics from RS Group and creates a new business by combining the acquired operations with its existing RS business
We are pleased to inform you that Boreo Plc has signed an agreement to acquire the sales activities of Elfa Distrelec in Finland, Estonia, Latvia and Lithuania from RS Group plc and announced to create a new business by combining the acquired operations with its existing RS business.
This means that following completion of the transaction, the acquired Elfa Distrelec operations will be combined with Boreo’s existing RS business currently operated under Yleiselektroniikka in Finland and YE International in the Baltics.
With the new combined business we will provide customers with significantly wider product offer, improved customer experience, operational efficiencies and value-add services. Boreo and RS together plan to drive the future growth and aim to create a high-service, digital-led distributor of industrial and MRO products in Finland and the Baltics.
“Our history with RS dates back to early 1990s’ and we are delighted to strengthen our long-standing partnership with RS and to continue creating value in our markets. The strong alignment of RS and Boreo to drive sustainable long-term growth, build on partnerships and high standards of business ethics create a strong foundation for continued partnership and success. We are excited of the opportunity to create a new integrated growth platform, with attractive investment opportunities and an opportunity to create value for our customers” says Boreo CEO Kari Nerg.
Completion of the transaction is subject to customary closing conditions and regulatory clearance in Finland and Estonia and is expected to be completed in the third quarter of 2025. The process has begun, and we have every confidence that we will be able to proceed with the acquisition.
Until then, both businesses will continue to operate entirely independently and there will be no immediate changes for our customers.
We will keep you updated on the process and will be happy to answer any questions you may have.